Six Nations secures ‘€100m’ France Télévisions extension

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  • Renewal includes France’s Autumn Nations Series games against Australia, South Africa and Japan
  • TF1 were also reportedly interested in obtaining Six Nations rights
  • Average 8.9m viewers tuned in for last game of 2022 men’s championship

Six Nations Rugby has inked an extension of its partnership with French public service broadcaster France Télévisions.

The deal is worth €100 million (US$106 million), according to Rugbyrama, which added that France Télévisions saw off competition from commercial broadcaster TF1 to retain the rights to the northern hemisphere international rugby union tournament.

The renewal gives the broadcaster exclusive coverage of all of France’s men’s and women’s Six Nations fixtures from 2023 until 2025.

The deal also includes France’s Autumn Nations Series games later this year, when Les Bleus face Australia, South Africa and Japan.

“France Televisions have been an incredible longstanding partner to the Six Nations. I look forward to continuing our successful partnership and bringing our men’s and women’s championships to even greater heights,” said Ben Morel, chief executive of the Six Nations.

“Together with France Televisions, Six Nations Rugby is committed to offering French rugby fans the best possible coverage of our championships, so they can enjoy the game they love, and continue to experience the unforgettable moments they have come to expect.”

The extension comes after France Télévisions saw positive audience figures for the 2022 Six Nations. An average of 8.9 million viewers tuned in for the final game of the men’s championship as France defeated England to secure the Grand Slam.

Laurent-Eric Le Lay, director of sports at France Télévisions, added: “Thanks to this agreement, French fans will be able to continue enjoying the exploits of the French teams for free.

“Our channels and digital offers will be put into place so that people can enjoy the entirety of these competitions through live coverage, highlights, interviews and reports.”

Read More: Six Nations secures ‘€100m’ France Télévisions extension 2022-05-11 10:21:47

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